Nestled in the bustling streets of Kasarani, Seawell is a name synonymous with quality eyewear and unmatched service. This optical store has long been a favorite among Kenyans, catering to diverse clients — from seniors in need of prescription lenses to young adults seeking stylish sunglasses. Whether it’s fixing lenses, offering expert prescriptions, or showcasing frames from the world’s top brands, Seawell has built a reputation for excellence.
But behind the seamless customer relationships lay operational challenges that needed addressing.
Leveraging Odoo Implementers in Kenya to Transform Their Business
Before Blackpaw Innovations stepped in, Seawell’s operations were a patchwork of manual systems and creative hacks. While their team excelled in customer relationships, they struggled with:
- Inventory Management: Tracking eyewear stock through Google Sheets — a system that, while functional, was difficult to learn and prone to errors.
- Limited Financial Oversight: A basic POS system left gaps in accounting and sales tracking.
- Business Strategy Constraints: Without exposure to advanced tech systems, Seawell’s ability to scale or innovate was limited.
Odoo Developers Create a Bespoke App for Seawell
Seawell chose Blackpaw Innovations for their expertise in delivering tailored solutions. What set this implementation apart was the Bespoke Optical App, a proprietary solution designed specifically for optical stores. Paired with Odoo’s comprehensive suite of modules — including POS, Sales, Purchase, Inventory, Accounting, and HR — the app transformed Seawell’s operations.
Key features included:
- Streamlined Prescription Management: The app simplified the complex process of prescribing lenses and eyewear, making it more efficient and user-friendly.
- Integrated Website and E-commerce Capabilities: Enabled Seawell to build an online presence and expand its reach.
- Accurate Scheduling and Stock Tracking: Ensured purchases were planned effectively, minimizing stockouts or overstocking.
Change Management Made Easy With Personalized Training
Seawell’s team quickly embraced the new system, undergoing extensive training over several months. The level of customization and efficiency was so impressive that, at one point, the store owner joked that Blackpaw’s team must be opticians themselves!
Key milestones included:
- An 80-90% reliance on the new system, replacing outdated tools.
- Significant improvements in record-keeping, patient information retrieval, and client processing times.
- Positive feedback from customers, who were impressed by how swiftly their details could be accessed during consultations.
Business Transformation Results for Seawell
The benefits of the new system were felt immediately:
- Faster Client Processing: Reduced wait times and enhanced customer satisfaction.
- Improved Stock Management: Accurate tracking of inventory ensured better purchasing decisions.
- Enhanced Accounting: Robust financial models that streamlined bookkeeping and reporting.
- Increased Industry Recognition: The bespoke app garnered attention from peers in the optical industry, eager to learn about Seawell’s secret weapon.
Blackpaw Innovations an Odoo Implementation Partner for the Long Run
With Blackpaw’s ongoing support, Seawell is poised to take the next step in its journey. Plans include integrating MPESA for seamless transactions and expanding e-commerce capabilities. The long-term partnership with Blackpaw ensures that as Seawell grows, it will have the tools and expertise to navigate new challenges and opportunities.
Major Takeaways
- Tailored Solutions Deliver Results: The Bespoke Optical App addressed industry-specific challenges, transforming Seawell’s operations.
- Efficiency Drives Success: Faster processes, better inventory management, and accurate accounting elevated the customer experience.
- Partnerships Foster Innovation: With Blackpaw Innovations, Seawell gained a partner committed to their growth and evolution.
For Seawell, the journey with Blackpaw Innovations represents a perfect blend of tradition and technology — a commitment to quality eyewear paired with cutting-edge solutions.
Visit Seawell Opticals on their Facebook page to see their impeccable products in store. Reach out to Blackpaw Innovations for a free consultation call to help begin your digital transformation journey.
