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How Blackpaw Innovations Transformed Folklore Limited: Empowering a Film Studio to Showcase Authentic African Stories

Blackpaw Client Series Chapter One: Capturing Business Transformation Through the Lens of Modern Technology

In the heart of Nairobi’s luxurious Lavington neighbourhood, where modern aesthetics meet lush greenery, lies a film studio that has captured the attention of high-end clients. Known for its award-winning documentaries, cinematic short films, and state-of-the-art drone footage, the studio has become a beacon of creativity for corporations, directors, ad agencies, and government institutions. Its reputation for delivering the best in visual storytelling is matched only by the serene, modern vibe of its studio — an invitation-only space equipped with the finest film technology and designed to inspire creativity.

But behind the glamour, the studio faced challenges that threatened to stifle its growth.

Kenyan South Coast Captured by Folklore Ltd

The Challenge: A Need for a Technology Solution

Surprisingly, despite its industry-leading position, the studio relied heavily on manual processes. Contracts were mailed, paperwork piled up, and inefficiencies plagued project management. Essential equipment went untracked, some projects slipped through the cracks, and revenue streams such as equipment rentals were underutilized.

For a company serving high-profile clients, these bottlenecks didn’t just affect internal operations; they also risked tarnishing its image. The studio needed a transformative solution that matched its technological prowess and the sophistication of its clientele.

Skyline view of Nairobi City captured by Folklore Ltd

Blackpaw Innovations, an Odoo Implementation Partner

The decision to partner with Blackpaw Innovations was a turning point. Known for its deep understanding of industry-specific needs, Blackpaw introduced Odoo — a customizable, scalable, and versatile management system. The studio adopted key modules, including:

  • Accounting and Sales for seamless revenue tracking.
  • Rental and Project Management to keep a close eye on equipment and workflows.
  • Sign and Document Apps to digitize contract and documentation processes.
  • Purchase and Expenses for streamlined financial oversight.

The standout? The The standout? The Rental App, which revolutionized how the studio tracked equipment both rented out and rented in..

Powerful, industry grade camera used by Folklore Ltd

Digital Transformation Made Possible and Affordable

From the moment Blackpaw Innovations stepped in, Folklore embraced the change. Notable milestones included:

Real-Life Benefits: Efficiency Meets Elegance

The impact was immediate and transformative:

  • Enhanced Project Management: Tasks and timelines became more structured, improving client satisfaction.
  • Revenue Growth: The studio unlocked new income streams by optimizing equipment rentals.
  • Streamlined Communication: Clients appreciated the convenience of receiving updates and documentation online.
  • Hybrid Work Enablement: Transitioning to a hybrid system became effortless, reflecting the flexibility and adaptability of the new system.

Kenyan Coastal City Captured by Maurice Mbui, Founder, Folklore Ltd

The Future of Folklore Ltd and Blackpaw Innovations' Partnerships

With Blackpaw’s ongoing support, the studio is now poised for future growth. Plans include expanding their user base, integrating MPESA for seamless transactions, and enhancing their website with e-commerce features and studio booking options. Blackpaw remains a steadfast partner, ensuring the studio continues to innovate and thrive in an ever-evolving industry.

Major Takeaways from the Digital Transformation Process

For this studio, the journey from traditional operations to digital excellence is a testament to the power of innovation, collaboration, and a shared vision for the future.

Check out Folklore Limited's Instagram page for their portfolio. Schedule a free consultation call with us today. 

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How Blackpaw Innovations Transformed Folklore Limited: Empowering a Film Studio to Showcase Authentic African Stories
Blackpaw Innovations November 18, 2024
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