In retail, growth isn’t just about selling more—it’s about selling smarter. For Berry Box, the beloved jewelry brand based in Westfield Mall, the journey toward digital transformation began with a need for better systems and ended in a business evolution. Now, that journey continues with a bold new chapter: the launch of Timely Treasures, a curated watch and gift shop located in downtown Nairobi.
This isn’t just a new store—it’s a strategic expansion rooted in the confidence of a well-run operation.
A Brand Evolves: The Birth of Timely Treasures
Berry Box’s transformation with Blackpaw and Odoo empowered them with real-time operations, improved inventory tracking, seamless point-of-sale transactions, and sharper financial oversight. Those tools didn’t just make the original store more efficient—they laid the groundwork for expansion.
With a growing customer base and increasing demand for elegant timepieces and lifestyle gifts, launching Timely Treasures was the next logical step. Located in downtown Nairobi, the new store offers a curated collection of watches and gift items—appealing to urban shoppers looking for sophistication with a personal touch.
Technology as a Growth Catalyst
From day one, Timely Treasures benefited from a full-stack ERP implementation, designed by Blackpaw Innovations to mirror and extend the systems already powering Berry Box. This included:
- Inventory: For managing a new range of SKUs, from watch brands to gift bundles
- POS: Customized to reflect Timely Treasures’ checkout flow and staffing needs
- Sales & Accounting: For financial transparency and performance tracking
- Contacts: To help track new customers and manage returning ones across stores
- Dashboards: A tailored interface to offer real-time insight into operations
What made this rollout unique was the continuity—Timely Treasures didn’t have to start from scratch. They had the advantage of an existing digital playbook, refined during Berry Box’s transformation.
Bigger Team, Bigger Vision
With the expansion came new hires and the need for better coordination. Timely Treasures added an additional employee to support the increased foot traffic and growing inventory. The system Blackpaw implemented made it easy for the new staff to onboard, manage stock, and serve customers seamlessly.
The result? Faster processing, improved accuracy, and a smooth customer experience—hallmarks of Berry Box’s operational DNA.
Scaling with Style
As Berry Box evolves into a multi-brand, multi-location operation, the role of Blackpaw has shifted from implementation partner to growth enabler. We're currently supporting both stores with continuous updates, scaling support, and preparing for future features like loyalty programs, e-commerce integration, and advanced reporting.
Whether it's jewelry in Westfield or gifts in downtown, the mission remains the same: deliver elegance with efficiency—powered by smart systems and a strategic tech partner.
Final Thoughts
Timely Treasures is more than a second store—it’s a symbol of what happens when Kenyan businesses embrace transformation early and scale with purpose. With Blackpaw’s tailored ERP implementations, what began as a jewelry boutique is fast becoming a lifestyle retail powerhouse.
If you're planning to expand, open a new location, or simply want to future-proof your operations...
Contact us for a free consultation—and let’s build your next chapter together.
Let’s Talk – Contact us at WhatsApp or visit blackpawinnovations.com
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